100% TUSCAN tomato

For the premium line “Petti – Il Pomodoro al centro” Petti harvests and selects the best Tuscan tomatoes cultivated in Val di Cornia, Val di Chiana, Grosseto, Maremma, in the countryside of Siena and Pisa from integrated and organic farming. The Tuscan tomato is rich in vitamins, mineral salts and lycopene due to the proximity to the sea of the ​​crops, which are irrigated with drinking water coming from the typical and deep artesian wells. Certified with Agriqualità, it is the first and only tomato preserved products’ line in the large-scale retail channel to boast this certification mark, issued by Regione Toscana, a further warranty for the consumers on the traceability of the products.

 

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Low temperature process

With this special processing also called Cold Break, the tomato is triturated at room temperature and scalded in the blancher after the washing, the optical selection and then the manual sorting, before moving directly to the subsequent processing stages. This processing method, implying a greater quantity of discard and higher costs as a consequence, guarantees the high quality of the result. In fact, the tomato preserves the bright red color, the fragrance and the full taste of fresh harvested tomatoes. This special process has proved an important factor for the consumers’ loyalty to the brand, as it confers an authentic and sweet taste to the Petti preserves, typical of the homemade ones, though being an industrial product.

 

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Iodized salt

Exclusively for the tomato preserves’ category, Petti is using Presal® protected iodized salt, enriching its line of products with a new plus. Presal® protected iodized salt is patented for preserving its beneficial properties and the amount of iodine during cooking. Petti decided to receive the provisions of the Italian Ministry of Health to encourage the use of “a little salt and iodized only” in order to prevent the diseases caused by iodine deficiency. Another important characteristic of the iodine is to contribute to the regular growth process during childhood.

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Organic oriented

Petti has developed several unique and very innovative references, first of all in 2015 “Il delicate BIO” organic version of the extra fine sieved tomato passata. Since then the company has gone along with the Italian and international market demand for healthy food, high-quality and safe ingredients, by implementing the organic line with special versions of the most valuable products, such as “Il gran polposo BIO” and “L ‘essenziale BIO “. Consumers have been appreciating especially the unique products made of Tuscan organic Datterini tomatoes, with their particularly sweet and intense flavor. After “Il sublime”, sieved organic Datterini tomatoes’ passata, and “Gli speciali”, organic peeled Datterini tomatoes, in 2016 Petti launched “Il fino”, an innovative organic crushed Datterini tomatoes, and the 3 BIO Gourmet delicacies,”Il sano”,”Il piccanto” and “Il pregiato”, tasty and unique recipes flavored, respectively, with ginger, Jalapeño and white truffle.

 

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VeganOK

VeganOK is the first and only Ethical certification Vegan products originated in Italy, whose staff is entirely composed of vegans who care about the spread of this ethical choice. The deep knowledge of every aspect of the Vegan choice and everything related to the respect for the life of all living things has been driving their work for more than a decade. VeganOK is the most common ethical standard in the world with over 1000 certified companies and services, and tens of thousands of products in Italy and abroad. It attends the most important and influential trade shows of the natural food sector and guarantees to the consumers the absence of animal parts in all kinds of products.

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Distinctive packaging

After careful study, the glass line “Petti – Il pomodoro al centro” is presented with special transparent labels that allow you to see the product in its entirety. The consumers can thus appreciate at a glance the quality of Petti tomato, with its distinctive bright red color of freshly harvested tomatoes. In addition, customized bottles in 3 sizes 350 g, 500 g and 700 g also enhance the aesthetic quality of the package, making it distinctive and instantly recognizable. Even the single-dose bags of concentrated tomato 30 g (sold in box of 5 bags) are an innovative solution as they allow the use of the product without any waste.

Distinctive packaging

After careful study, the glass line “Petti – Il pomodoro al centro” is presented with special transparent labels that allow you to see the product in its entirety. The consumers can thus appreciate at a glance the quality of Petti tomato, with its distinctive bright red color of freshly harvested tomatoes. In addition, customized bottles in 3 sizes 350 g, 500 g and 700 g also enhance the aesthetic quality of the package, making it distinctive and instantly recognizable. Even the single-dose bags of concentrated tomato 30 g (sold in box of 5 bags) are an innovative solution as they allow the use of the product without any waste.

Wide range of products

The line “Petti –Il pomodoro al centro” (Tomato comes first) offers a significant wide range of products. The line has come to count about 70 references. The extra fine sieved tomatoes’ passata, the chopped and crushed tomato pulp, the organic tomato pulp, the organic sieved or peeled Datterini tomatoes in their juice, the concentrated and double concentrated tomato paste, are the first products launched in 2013. The extra fine sieved organic tomatoes’ passata, the organic double concentrated tomato paste, the organic crushed Datterini tomatoes, the new exclusive references of sieved organic Datterini tomatoes enriched by healthy and precious ingredients complete an already full range, adding further value to the entire class. All products are available in so many formats that can meet the retail market requirements but also the Food Service / HORECA sector, which is now growing thanks to the increasing attention of restaurateurs in the choice of quality products and certified ingredients.

 

 

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