PETTI OFFICIAL PARTNER OF CASA ITALIA DURING THE MILANO-CORTINA 2026 WINTER OLYMPIC GAMES

Italian Food S.p.A., the historic canning company of the Petti Group based in Tuscany, continues its 2026 communication strategy, which has brought the high-quality PETTI Tuscan tomato conserve range back to national TV and press.
In addition to digital, TV, print, and OOH (Out-of-Home) advertising, the brand is embarking on a significant project marking a milestone in the brand’s narrative. Petti will be the Official Partner of Casa Italia during the Milano–Cortina 2026 Winter Olympics. Its products will feature in the kitchens of the three CASA ITALIA locations: in Milan at the Triennale with Michelin-starred chef Davide Oldani; in Cortina at Galleria Farsetti with Michelin-starred chef Graziano Prest (Ristorante Tivoli) and Fabio Pompanin (Ristorante Al Camin); and in Livigno at the Aquagranda Olympic Training Centre.

“The Milano-Cortina 2026 Winter Olympics represent a unique and historic moment for Italy—an event of immense significance across sporting, economic, infrastructural, social, and international levels,” states Pasquale Petti, General Manager of Italian Food S.p.A.
He continues: “Italy will be at the heart of global attention, an opportunity to strengthen the sense of community and the values that make our country unique. In this context, CASA ITALIA will not only serve as the hospitality hub for a prestigious sporting event but also as a cultural centre to welcome international visitors and showcase Italian excellence. Our cuisine is a fundamental part of this, especially now that it has been declared a UNESCO Intangible Cultural Heritage”.

Our company, with our premium Petti tomato conserve range, has always promoted the core values of Italian culinary excellence at home and abroad: high-quality Italian and Tuscan raw materials, and expert low-temperature processing that honours traditional canning methods while drawing on the PETTI family’s century-long expertise across four generations.

Specifically, to represent our brand at the CASA ITALIA locations, we have selected new special products: the “6 pomodori LA COMPLETA” line, alongside our passata and fine pulp (polpa fine). These are the result of a rigorous selection and processing of the finest tomatoes grown in the six Italian regions most renowned for their canning tradition: Emilia Romagna, Tuscany, Umbria, Lazio, Campania, and Puglia. Each region contributes to the quality of the passata and fine pulp with its agricultural excellence and artisanal expertise, creating a range that embodies the authentic character and flavours of our country.

“We believe there is a strong alignment of values with the CASA ITALIA project, alongside our desire to provide the kitchens of CASA ITALIA with a high-end product like PETTI tomato conserves”.

“Embracing the values of sport and Italian excellence is an honour for us; throughout the Olympic Games, we will strive to highlight this partnership across all our communication channels and will subsequently continue to support sporting initiatives to celebrate the union between sport and excellent Italian cuisine”.